Apple now works with PayAnywhere, a mobile credit card reader, for businesses and individuals.
North American Bancard (NAB), an industry leader in credit card processing, announced the introduction of its newest version of PayAnywhere Mobile credit card reader.
This new PayAnywhere Mobile reader accepts Apple Pay, other contactless NFC payments, traditional magnetic stripe credit cards and is EMV-capable. It is also offering merchants $5000 free in Apple Pay transaction processing with a new PayAnywhere account, an unprecedented offer in the industry.
TechCrunch reporter Sarah Lane using the PayAnywhere Apple Pay reader to buy her lunch from a food truck with Jennifer Bailey, VP of Apple Pay:
I got a chance to try out PayAnywhere’s new Apple Pay-supported card reader at San Francisco’s SOMA StrEat Food Park to compare buying street truck chicken quesadillas to my Apple Pay experience at larger retailers.
Security and privacy is at the core of Apple Pay. When you add a credit or debit card to Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.
“We are thrilled to offer PayAnywhere to sellers and business owners of all sizes and types, anywhere in the US. Customers will be able to purchase a solution which will enable them to accept Apple Pay on their iPhone or iPad. We are very excited to launch sales exclusively in Apple stores throughout the country,” said Marc Gardner, founder, president and CEO of North American Bancard.
“To demonstrate how simple and easy it is to accept Apple Pay, we have chosen to offer all customers the first $5000 free in Apple Pay transaction processing with a new PayAnywhere account.”
PayAnywhere, which launched for iOS in January 2011, is a mobile payments solution that provides a seamless checkout experience for both merchants and their customers, offering faster funding, real-time analytics, and superior customer service.
The versatile PayAnywhere Mobile reader turns an iPhone or iPad into a mobile POS system with robust features and functionality and real-time enrollment, all at one of the industry’s lowest rates.
Read below the interview of Marc Gardner, CEO of North American Bancard, with PYMNTS
PayAnywhere is the only Apple Pay-ready payments product offered in the Apple Store…but it’s likely that competitors will eventually begin pushing out similar products. While PayAnywhere stands alone right now, what do you believe is going to differentiate it as the space becomes more crowded?
It took us a long time to get to this point. Will there be future competition? Absolutely.
However, I think that the current barriers to entry — the certification of payWave and PayPass for Visa and MasterCard, respectively; the certification of the Apple Pay integration; EMV capability — will keep those potential competitors at bay for at least for the rest of the year. During that time, we’ll either enjoy exclusivity or maybe see the introduction of one competitor.
Speaking of flexibility… come September, Apple is going to announce their new wave of products and upgrades — as they do on a regular basis. With respect to Apple Pay, is the PayAnywhere Mobile reader designed to adjust to those changes?
Our ability to iterate the product through the cloud-based framework, pushing out new software releases via Apple’s App Store, is readily apparent to all developers in the App Store community.
We bought Electronic Payment Exchange (EPX), which is a processor, in the fourth quarter of 2014.
We are the first solution provider in the United States to distribute an Apple Pay/iPhone/iPad acceptance device.
It seems logical that, as the consumer’s ability to pay using mobile is expanding, merchants should be able to accept payment in the same manner — particularly as it pertains to Apple Pay transactions, away from a fixed checkout counter. What gave PayAnywhere the advantage that allowed it to be the first brand to introduce such a device in the marketplace?
It’s rooted in the entrepreneurial spirit and innovative DNA of North American Bancard that has existed since I founded the company a couple of decades ago.
We’ve worked really hard as an organization to be the first company in the United States to offer Apple Pay acceptance — as well as acceptance of all other major credit cards — via an iPhone or an iPad.
Android Pay will be added in the month of September, as well.
Perhaps a shorter answer to your question is: “hard work.”
PayAnywhere Mobile accepts all major credit cards, including Apple Pay transactions, for one rate with no setup or monthly fees.
PayAnywhere Mobile credit card reader will be available in the Apple Stores in US in September. The cost of the device will be $39.95, and the PayAnywhere Mobile app is free in the App Store.
About PayAnywhere:
PayAnywhere is created by North American Bancard, an industry-leading credit card processing company. The PayAnywhere offering includes mobile payments solution PayAnywhere Mobile and mobile point of sale solution PayAnywhere Storefront.
