Experian Hitwise has declared that Facebook was the top search term for third straight year.
Experian Hitwise has nalyzed the top 1,000 search terms for 2011, and Facebook was the top-searched term overall in the US. This is the third year that the social networking Website “Facebook” has been the top search term overall, accounting for 3.10 percent of all searches, a 46 percent increase from 2010. Four variations of the term “facebook” were among the top 10 terms and accounted for 4.42 percent of searches overall, a 24 percent increase from 2010.
Among the top 10 terms, “youtube” moved up from the third spot in 2010 to the second spot in 2011.
New terms that entered the top 50 search terms for 2011 included addicting games, amazon.com, cnn, chase online, face, facebook sign up, hotmail, lowes, pandora, twitter and you.
Top-visited Websites in 2011
Facebook was the top-visited Website for the second year and accounted for 10.29 percent of all U.S. visits between January and November 2011 – a 15 percent increase from 2010. Google.com ranked second, with 7.70 percent of visits – a 7 percent increase – followed by YouTube (3.17 percent), Yahoo! Mail (2.95 percent) and Yahoo! (2.47 percent). If we combine both Google.com and YouTube, then it will be higher than Facebook.
The fastest-moving search terms based on absolute change in 2011 included hurricane irene, bin laden wives, osama bin laden dead, les paul, nick ashford dies, apophis asteroid, sheen dumped, osama bin laden dead, hurricane irene path and amber cole.
Top public figure searches – Justin Bieber was the 92nd most popular overall search term in the United States in 2011:
1. Justin Bieber (92)
2. Casey Anthony (178)
3. Kim Kardashian (193)
4. Nicki Minaj (210)
5. Selena Gomez (244)
6. Charlie Sheen (292)
Top personalities – the top five searches from within the Personalities category (sites focused on celebrities and stars):
1. Kim Kardashian
2. Glenn Beck
3.Rush Limbaugh
4. Robert Pattinson
5. Khloe Kardashian
Fastest-moving movie titles – the top five searches from within the Movies category:
1. Star Wars
2. Transformers 3
3. (Twilight) Breaking Dawn
4. Harry Potter and the Deathly Hallows
5. Fast Five
Music – the top five searched-for artists/bands:
1. Lady Gaga
2. Justin Beiber
3. Beyonce
4. Taylor Swift
5. Chris Brown
Branded destinations – the top five search terms:
1. Disney World
2. Disneyland
3. Great Wolf Lodge
4. Walt Disney World
5. Universal Studios Orlando
Top TV show searches – the top five from the Television category:
1. American Idol
2. Young and the Restless
3. Dora the Explorer
4. Dancing with the Stars
5. Days of our Lives
