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Twitter And Facebook launch “Don’t be Evil” add-on to enhance Google’s “Search Plus Your World”

Posted on January 24, 2012

Twitter, Facebook and MySpace Engineers have created a Browser add-on named as “Don’t Be Evil” (Yes, It is Google’s philosophy/motto) for negating the effects of Google’s “Search Plus Your World” which was released by Google few days back for mixing the Google+ updates within the Google Search Results itself.
The “Don’t be evil” bookmarklet will allow the user to see how a search result page would look using Google’s pure organic search results. It is available from a site called “Focus on the User” – and created by a team from the three big social networks(Facebook, Twitter and MySpace).

This Tool “Don’t Be Evil” can be found at “Focus on The User” site.

This site shows below message.

How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own relevance measure—the ranking of their organic search results—to determine what social content should appear in the areas where Google+ results are currently hardcoded.

All of the information in this demo comes from Google itself, and all of the ranking decisions are made by Google’s own algorithms. No other services or APIs are accessed.

Previously many Social Media companies blamed Google by saying as “Google is polluting its own Search Engine for artificially promoting its Social Media initiative Google+.

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