Facebook has acquired Karma,a San Francisco-based social gift giving.
The working of karma is very simple.Using the application you have to select the gift what you want to give.After selection you have to create a virtual card and send your present to your recipient via text,email,or a message on his or her Facebook.The recipient has to accept the gift and give an address where you would like your gift shipped.You can also choose monetary value of the gift to charity.
Karma also posted on its own blog:
We founded Karma with the goal of adding the sentiment and meaning back into gift giving. That’s what Karma is all about. That’s what the Karma team set out to achieve.
Over the last year, we’ve built a new e-commerce platform from the ground up. We’ve been honored to partner with amazing brands to create a curated catalog of products. We made those products instantly giftable in a brand new way. And we harnessed the power of Facebook’s social network to ensure you never miss a chance to show someone you care. The phenomenal response and feedback we’ve heard from customers has more than exceeded our expectations. And we’re just getting started — today we take social gifting to the next level.
We’re thrilled to announce that Karma has been acquired by Facebook. The service that Karma provides will continue to operate in full force. By combining the incredible passion of our community with Facebook’s platform we can delight users in new and meaningful ways. As we say … only good things will follow.
Simply put, together we can celebrate life’s important moments in ways we could not before. A word of heartfelt thanks to our partners, customers, and our incredible team for helping us share Karma with so many people.
Sincerely,
Karma Co-founders Lee & Ben
