Twitter and NASCAR announced digital partnership that will create a new way for the sport’s fans.
“During a race, when fans click on #NASCAR, search for #NASCAR on Twitter.com or visit twitter.com/#NASCAR, they’ll reach a new Twitter experience where they will see the most relevant tweets from their favorite NASCAR drivers, NASCAR families, teams, commentators, celebrities and other racing fans and personalities”,said in NASCAR’s official Release.
The partnership will be available starting with the Pocono Raceway race weekend and will be most active on Sunday, June 10.
Twitter.com/#NASCAR will use a combination of algorithmic and editorial signals to select and feature the best Tweets and photos from NASCAR insiders during race weekends.
