Facebook announced on Thursday it has acquired Microsoft’s Atlas Advertiser Suite.
Atlas is a leader in campaign management and measurement for marketers and agencies.It’s based in Seattle.Atlas team will continue to operate from there.
“Today’s agreement brings us closer together in a way that benefits both Facebook and Atlas’ agency and marketer clients. Atlas clients should not see any change to the service they receive today, and we will continue to innovate and invest in the Atlas platform”,Facebook said in an official blog post
“This agreement will strengthen our existing partnership and also includes a long-term strategic commercial relationship. Having been deeply involved in this deal since day one, I can say with confidence that we are quite pleased with this outcome and are excited to continue building a deeper partnership between our two companies”, Dave O’Hara, the CFO of Microsoft’s online services, said in a blog post.
