PayPal has acquired Iron Pearl, a customer acquisition startup.
PayPal says its new growth team will focus on growing its customer base and engaging existing customers more actively, using data to develop marketing approches and product initiatives.
“Iron Pearl has developed groundbreaking tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling,” said PayPal President David Marcus.
PayPal, part of eBay Inc is a dominant online payments service with more than 120 million users.
Iron Pearl was founded by Stan Chudnovsky and James Currier.Iron Pearl, a Silicon Valley start-up, analyzes data and develops computer models designed to drive the viral spread of products and services over the Internet.
