Cognizant has Acquired Cadient Group to help Clients Drive Business Transformation Through Digital Technologies.
Cadient Group is a leading digital marketing agency that serves a diverse range of industry markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital and healthcare systems, institutions and associations.
As part of the acquisition, Cognizant said it is gaining more than 100 digital specialists, as well as the digital assets and intellectual property of Cadient, including the insights and analytics platform Reveal, the experiential marketing platform Immerse, and OneVoice, an advocacy campaign management platform.
“Becoming a part of Cognizant uniquely positions us to deliver integrated solutions to life sciences marketing and sales teams around the world,” said Stephen Wray, President and CEO, Cadient Group.
“The life sciences industry is undergoing structural disruption as marketing services enable new digital ways for companies to engage with patients and providers and create compelling user experiences,” said Shankar Narayanan, Vice President and Global Markets Leader of the Life Sciences practice at Cognizant.
Headquartered in Teaneck, New Jersey (U.S.), Cognizant is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world’s leading companies build stronger businesses.
