LG Electronics will unveil four new OLED TVs next week at IFA 2015 in Berlin. Among these will be 65- and 55-inch 4K high dynamic range (HDR) OLED TV sets (models 65/55EF9500 and 55EG9200) and a curved OLED TV (model 55EG9100).
An OLED TV screen uses a new display technology called OLED (Organic Light Emitting Diodes). OLED televisions are brighter, more efficient, thinner and feature better refresh rates and contrast than either LCD or Plasma. OLED TVs deliver the best picture quality ever.
The LG OLED TV is both a 3D display and a Smart TV.It also taps the internet to provide movies, apps, games and more, with a customizable Home Dashboard interface and a sophisticated Magic Remote.
The EF9500 units feature the industry’s first flat 4K resolution OLED displays while the 55EG9200 and 55EG9100 measure an incredibly slim 4.8mm.
LG’s industry-leading OLED display technology ensures that images are displayed in perfect black as well as perfect colors. This is what makes OLED technology an ideal match for HDR content because only OLED panels can deliver the absolute black which makes the bright colors of HDR look even more impressive.
OLED TVs are able to render the required HDR light range at lower peak brightness, resulting in an exceptional and more comfortable viewing experience. LG’s HDR-capable OLED TVs allow consumers to view HDR content from both streaming content partners as well as external sources.
“The newest sets EG9200 and EG9100 are thinner than any smartphone on the market today,” LG said . The shimmering transparent stand enhances the viewing experience by reducing visual clutter around the screen.
And the razor-thin bezels are nearly invisible, with images seeming to drop off the edges of the display. The curved and flat OLED TV is suitable for all types of rooms and environments.
LG’s 4K OLED TVs feature webOS 2.0, the latest iteration of LG’s proprietary smart TV platform. With its enhanced user interface and advanced features, webOS 2.0 makes navigating a smart TV simpler, easier and more intuitive. webOS 2.0 also reduces boot time and allows users to personalize the Launch Bar menus making it easier than ever for users to access their favorite content.
In addition, LG’s 4K OLED TVs feature speakers developed in partnership with audio leader Harman/Kardon to ensure that the flawless 4K OLED images will have sound quality second to none.
“Anyone who sees our newest TVs at this year’s IFA will walk away without a shred of doubt that HDR and OLED complement each other perfectly,” said Lee In-kyu, senior vice president and head of the TV and monitor division at the LG Home Entertainment Company.
“Our expanded 4K OLED TV lineup will demonstrate to consumers that OLED is here to stay and that LG is committed to leading the next generation TV market.”
LG’s new 4K OLED TVs will be available starting at the end of August in Germany, Korea, the US and UK with the rollout to continue over the next several months in select markets.
The 55-inch EF9500 will go for $5,500, while the 65-inch version of the set costs $7,000.
