Facebook is now updating its Pages to help businesses build mobile presence and communicate with customers more easily. There are over one billion people visiting Pages every month.
Make your business more accessible on mobile today by adding new sections such as new Shop section and new Services section and a call-to-action button.
A few weeks ago, Facebook has updated messaging features for Pages to help people and businesses connect faster and more conveniently. It brings more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.
Now, they are adding new features to Pages to make it easier for the more than 45 million active businesses on Facebook to highlight important information and reach their goals.
The new features for Pages reflect that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.
The new look of the call-to-action button on mobile is bigger, brighter and directly under the Page cover photo.
Call-to-action buttons bring a business’s most important objective to the forefront of its Page, whether it’s encouraging people to book an appointment or browse an online shop. And now, Page call-to-action buttons on mobile are more prominent, making it easier for businesses to use their Page to accomplish their goals.
They are also testing several new call-to-action buttons on mobile, including “Call Now,” “Send Message” and “Contact Us,” making it easier for people and businesses to connect directly.
Until now, Facebook Pages have been largely the same for every business. Now Facebook will begin to add new sections to Pages, so different types of businesses can prominently feature the information that is most relevant to their organization.
The new Shop section helps retail businesses bring their products to the forefront of their Page, while the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page.
So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.
As more people connect with Facebook Pages from phones and tablets, they are updating the Pages layout so information is easy to find without lots of scrolling and clicking.
This new layout launches in the coming weeks. So Page visitors will be able to click on the tab associated with a section to see more details.
The Home tab, which is the landing tab on Pages, will also contain highlights of each section, so relevant information is front and center when someone first gets to a Page.
