Google has announced Accelerated Mobile Page (AMP) to make the entire mobile web load a lot faster.
The aim of the project is to make news web pages load instantly on smartphones and tablet devices.
It’s basically a new kind of open source HTML code framework that Google is asking publishers and developers to adopt into their websites and apps.
Twitter, LinkedIn, Pinterest and WordPress have said they also intend to make use of the technology.
Google has set up a version for AMP-enabled search here.
Google has been working with a number of publishers on the system, including The Guardian, The Washington Post, BuzzFeed, and Vox Media, The Verge’s parent company.
