The country of Sweden may have managed that with a new project that sees a different citizen take over its official Twitter account @Sweden every week.
The first citizen is Jack Werner an editor for Lista.se, managed a book club and been a self-employed writer, marketer and lecturer on social media and web culture
Thomas Brühl, the CEO of the country’s tourism agency says “No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,”
According to The Next Web, Curators of Sweden is certainly an interesting idea; a variety of Swedes, including an editorial writer, a founder of an advertising agency with his own farm, a suburban writer, a priest, a teacher and a coffee-drinking trucker lesbian are all lined up to take over the account in coming weeks. The plan is that they will portray a diverse range of values, skills and ideas from across the country.
