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Adobe launches Transformatice Creative Cloud Offering in India

Posted on March 13, 2013

Adobe Systems, on Tuesday, launched Creative Cloud in India.Creative Cloud is a membership-based service.

Adobe Creative Cloud provides users with unlimited access to download and install all Creative Suite 6 desktop applications such as Photoshop, Illustrator, InDesign, as well as Creative Cloud applications like Lightroom 4, Muse and Edge. Creative Cloud subscription also enables access to Web tools like Dreamweaver, Flash, Fireworks, as well as Audio-Video tools like Premiere Pro, After Effects and other apps part of the CS6 Master Collection.

Customers can buy at the special introductory price of INR 34620 per user for a one-year plan till April 30th, 2013.

Commenting on the launch Sanchit Vir Gogia, Principal Analyst, IDC India said, “Adobe’s Creative Cloud brings with it great promises for the Indian market, where the product has traditionally been positioned as a premium offering. With its subscription-based pricing model, Creative Cloud brings down the total cost of ownership for creative professionals and organisations substantially. It also takes away the headache from organisations who want to stay updated to current versions of creative tools and leverage product innovation as and when they are introduced. Both these factors will likely change the dynamics in favour of Adobe India in the time to come as it positions the offering for a mass adoption.”

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