Google has rolled out a number of new tools from its DoubleClick annual industry event.
“Our goal with this year’s event is to take a deeper look at how digital helps us forge deeper connections within organizations, with our partners and with consumers”,said Neal Mohan, Vice President,Display Advertising.
DoubleClick Campaign Manager:
Google is launching a new version of DFA called DoubleClick Campaign Manager.DoubleClick Campaign Manager completely re-imagines the ad management and ad serving process. DoubleClick Campaign Manager will be available to all advertisers globally in the coming months.
DoubleClick goes social:
Second, Google announced that it is taking steps to integrate Wildfire into the DoubleClick platform. Wildfire is a social marketing platform Google acquired last summer.
Cross-Sell:
Google also going to introduce a new feature called Cross-Sell in DoubleClick for Publishers. This will automatically manage joint slaes for YouTube partners.
DoubleClick goes native:
Google is going to support native formats.Their goal is to make this new technology seamless for publishers who want to have flexibility in implementing native formats and making the most of them on their properties.
Google Web Designer:
Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free. Google Web Designer will be seamlessly integrated with DoubleClick Studio and AdMob, greatly simplifying the process of building HTML5 creative that can be served through Google platforms.
