Twitter has acquired Mesagraph, a French startup, and SecondSync, a UK startup, both of which track social TV analytics.
Teams at both Mesagraph and SecondSync will join Twitter’s London office.
“We’re also really excited about what’s ahead of us. Not only Twitter is the platform where the vast majority of public Social TV comments happens, it’s also an immense source of opportunities for advertisers to reach their audience creatively and efficiently”,Mesagraph said in a blogpost.
SecondSync said “By joining Twitter, we will be able to help take that experience, in concert with the rest of the TV ecosystem, to the next level —particularly in markets outside the United States”.
Terms of the deals were not immediately disclosed.
