Microsoft has acquired Incent Games Inc., the developer and owner of FantasySalesTeam, an innovative sales gamification platform that’s helped hundreds of companies boost sales productivity, drive revenue and improve CRM adoption through collaboration and team based competition.
The benefits of this creative and popular feature will soon be available for Microsoft’s customers to help them incentivize their sales teams to new heights and better results.
While incentive programs and contests are leveraged in almost all sales organizations, most suffer from common shortcomings: the same top performers almost always win and the rest of the team tends to disengage fairly quickly once they realize they’ve fallen behind or out of contention. FantasySalesTeam creatively addresses these problems with a tailored approach that drives amazing results.
Fantasy Sales Team have disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting. Their platform is highly effective at increasing team collaboration, productivity and consequently driving greater results and business growth. Through team-based competition and involvement of non-sales employees (such as managers, service, operations, marketing and finance) employees “draft” teams and become truly invested in each other’s success. Individual and team results become highly visible, driving both competition as well as collaboration and creating positive, impactful cultural change.
“To help drive adoption of our CRM solutions in fun and creative ways, we are integrating FantasySalesTeam into our offering. Our focus continues to be on not only providing the best solutions to our customers, but also helping them be wildly successful. We are committed to going the last mile in helping them impact revenue growth. We believe that motivating users of Dynamics CRM to focus on their most important metrics while simultaneously increasing usage and adoption can help drive tremendous impact on our customer’s success,” Microsoft said in its blog.
In the coming months, Microsoft will integrate and offer this service to their customers and will continue to support customers using FantasySalesTeam with other CRM solutions. The potential of applying this feature beyond the sales scenario to other fields and areas within a business is exciting as well.
The Microsoft’s acquisition of DataZen, few months back, has helped organizations create a data culture with easy-to-use, accessible tools to extract maximum value from data—from anywhere, on any device.
