Target launches beacon test in 50 locations. In these stores, the Target app will serve up timely deals and recommendations on nearby products and more.
“We’re excited to start using beacon technology to offer real-time, relevant content and services that can help make shopping at Target easier and more fun,” said Jason Goldberger, president of Target.com and Mobile. “This is another way Target is bridging mobile and stores, and using digital to enhance the in-store shopping experience. We look forward to seeing how our guests respond to what we’ve built.”
Beacons are small devices (about the size of an egg) placed throughout the store that transmit signals—like a radio antennae—via Bluetooth. The beacon’s signals can be detected by smartphone apps. The Target iPhone app receives the signal and, when you’re opted in, delivers content.
First, you have to download the latest version of the Target iPhone app (version 7.4 or higher) and enable Bluetooth in your phone’s settings.
When you’re located near one of the 50 test stores—in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle – you will be prompted to “opt in” to share your location and receive push notifications.
Once you opt in to this new technology, product recommendations may pop up on your iPhone (via push notifications or in-app updates) on the Target app’s “Target Run” home page. The “Target Run” page is like a social media site’s newsfeed, so the latest content—i.e. product recommendations or coupons based on your location—is added on top of the page.
Target is working to develop additional features for future release, including the ability to dynamically re-sort your shopping list as you move through the store, like how smartphone maps re-route when you veer off course.
They are also planning to launch a service in the Target app where you can request the help of a store team member right from your phone.
