Wednesday, August 12, 2015., Facebook announced that it brings autoplay video ads format to the third-party publishers.
Facebook says, “we’re excited to announce a significant expansion of ad types and formats available in the Audience Network. The goal is even better outcomes for you, your advertisers, and the people that use your app.”
These new ad formats include auto-play video, as well as its slideshow-like carousel ads and dynamic product ads that re-target users with items based on what you’ve considered purchasing on the web.
Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook’s two million advertisers.
Video demand will also compete with native display in the same auction to maximize yield for each impression served.
Facebook have seen increased publisher adoption of native ads with approximately five times more apps now using native ads than the start of 2015. In fact, native ads represent over 80% of impressions in the Audience Network.
What are native ads?
Native ads give you the control to design the perfect ad units for your app. With the Native Ad API, you can determine the look and feel, size and location of your ads. Because you decide how the ads are formatted, ads can fit seamlessly in your application.
Audience Network helps to monetize your app with Facebook ads.
Facebook said that they have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of the best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.
The dynamic product ads enables advertisers to create relevant and timely ads based on the products people have visited in their website or app. Retailers and e-commerce businesses with large product catalogs have seen success creating personalized ads for their shoppers on Facebook, and now their campaigns can extend to the Audience Network.
The carousel format gives advertisers more creative real estate in full screen interstitials to showcase compelling imagery for their mobile app. They can showcase up to five images within a single ad unit.
Related News:
Facebook now allows you to send private messages to business pages: The new “Send Message” call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a personal way to connect with businesses directly from ads.
Facebook plans to share Ad revenue with its video publishers: Facebook’s video ads work a little differently from YouTube’s. Unlike the auto-play ads that populate the News Feed, these ads will play sound automatically. 55% of the money earned will be allotted to the publishers of the videos and Facebook takes the remaining 45% cut.
Facebook introduced “Instant Articles”, a new product for publishers to create fast, interactive articles: Instant Articles are designed to give publishers control over their stories, brand experience and monetization opportunities. Publishers can sell ads in their articles and keep the revenue, or they can choose to use Facebook’s Audience Network to monetize unsold inventory.
Facebook began inserting advertisements directly into users’ news feeds: Facebook showed Sponsored Stories in users’ News Feeds. These paid units include a subtle indication that the post is “Featured.”
